Is Obama a Brand?

By Jake Sloan

Sorry, but no.  Influx insights recently released a great article contradicting all the folks reporting how brands should have something to learn from Obama’s campaing.  Infulx’s thesis?  Obama is human and human connection is something brands will never achieve.  As much as I don’t want to believe it, it’s true.  It’s an article worth reading.  I did some research and below are the anti-thesis to Influx’s errr…thesis.  Because…no matter what…Obama had an amazing social media campaign.

 

http://onegoldensquare.com/2008/11/what-can-we-learn-from-obama-by-clive-dickens/

 

http://www.marcomprofessional.com/posts/trevor.young/what-brands-can-learn-from-barack-obama

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